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The brand Claire Powell is widely distributed to retailers across Australia.
The brand's thriving trajectory is largely due to Claire's attentive approach, ensuring that she consistently meets her customers' preferences, from adjusting sizes to switching fabrics.
The retail success, as observed by Claire over the years, boils down to exceptional store management. The most successful retailers are those driven by passionate and sales-oriented women, boasting a flair for displays and unwavering commitment to customer service.
These proprietors grasp the importance of stock management, especially maintaining size availability during high-demand periods.
About Modal Cloth:
Claire Powell's clothing line is primarily made of modal because of the following reasons:
- Modal retains colour better than cotton.
- It feels like a silky embrace against the skin.
- In comparison to cotton, modal has an upper hand by being 50% more water-absorbent and offers superior breathability—ideal for warmer climates, such as Australia's.
- Modern women, conscious of the quality and nature of the fabric they wear, will find modal to be a luxurious choice.
Why Claire Powell Tops Are In Demand:
- Material: They're crafted from modal. (Details on modal fabric provided above).
- Size Range: Catering to a range, the tops are available in sizes from X-Small (8-10) to X-Large (18-20).
- Exclusivity: Claire Powell exclusively designs them.
- Digital Printing: This method brings out the vividness and clarity of colours in the designs.
- Stock Availability: Claire Powell ensures that stock is always available. Retailers can order as needed without any restrictions. However, the top sales are usually from retailers who hold more extensive stock.
Primary Selling Points of Claire Powell Tops:
- The contemporary design and fit of the tops.
- The vibrancy and range of the designs' colours.
- The soft, silky, lightweight nature of the fabric.
- Sizes are offered individually, not in bulk packs.