Colour with purpose
Exclusive prints are designed to lift an outfit, flatter the wearer and feel unmistakably Claire Powell.
Our story
Designed in colour. Made for real life.
Claire Powell is an Australian family-owned label creating expressive, comfortable fashion for women who know their own style.
Australian family-ownedIndependent since 1999.
1999
The first step
Claire began with a distinctive line of beautifully crafted flip-flops that found customers across Australia.
2016
A new canvas
The label moved into digitally printed clothing, bringing Claire’s eye for colour to kaftans, tops and easy resort pieces.
Today
Closer to our customers
The collection reaches women online, through retail stockists and at our new Runaway Bay store in Queensland.
The Claire Powell point of view
Confidence should never require discomfort.
We design for the way women actually dress: warm days, travel, lunches, celebrations and the everyday moments between them. The result is colour-led fashion with relaxed movement, flattering coverage and fabrics chosen for feel.
Claire remains personally involved in the collection and the customer experience—a small-business closeness that keeps fit, quality and wearability at the centre.
What guides us
A label with personality and a personal touch.
Ease without compromise
Comfort, coverage and beautiful movement are treated as design strengths—not afterthoughts.
Human service
We listen closely, solve problems personally and use customer feedback to keep improving the range.
See the colour in person.
Visit Claire Powell at Runaway Bay Centre, 10–12 Lae Drive, Runaway Bay QLD 4216.