No added “forever chemical” finishes
Our fabrics are not treated to add water, stain or moisture-wicking performance using PFAS-based finishes.
Fabric & ink safety
What touches your skin matters.
Our approach is simple: choose beautiful materials, avoid unnecessary performance treatments and be transparent about how our printed fabrics are prepared.
AZO-free printing inks
Our printed designs use inks supplied and certified as AZO-free for textile production.
RO-filtered washing
Fabric is washed using reverse-osmosis filtered water as part of the production process.
Why we avoid performance finishes
Claims such as water-resistant, stain-resistant, moisture-wicking or quick-dry can require additional chemical treatments. Those features are not part of our fabric brief. We prefer pieces that feel soft, breathe naturally and are cared for according to their fibre composition.
Our printing standard
Colour is central to Claire Powell, but so is the process behind it. Our printed textiles use AZO-free inks supplied for textile printing. This supports our aim to avoid restricted AZO colourants while keeping the vividness and clarity our designs are known for.
Washing during production
Our production process includes washing with reverse-osmosis filtered water. This helps prepare the finished fabric before it becomes a garment.
A note on sensitivities
“PFAS-free finish” and “AZO-free ink” describe manufacturing choices; they are not medical or hypoallergenic guarantees. Individual sensitivities vary. If you have a known textile sensitivity, check the fibre information and speak with a health professional if needed.
Caring for your garment
Follow the care label on the individual piece. In general, gentle washing, avoiding harsh bleach and keeping garments out of high heat helps preserve both colour and fabric feel.
More questions? Visit our fabric and care FAQs.
Curious about a particular piece?
Ask us about its fabric composition or care before you order.