Featured collection
New Arrivals


Crafted for You
Affordable Elegance, Designed in Australia
Discover Claire Powell’s exclusive collection, where luxury meets comfort. From stylish kaftans to versatile wardrobe essentials, each piece is crafted with care, offering vibrant prints, quality fabrics, and flattering fits to make you feel confident and chic every day.
Designed for the Modern Woman
Elegance, Quality, and Sustainability

Eco-Friendly Fabrics, Lasting Comfort
Each piece is made from luxurious, natural materials like modal, offering a breathable, soft feel that’s gentle on your skin and the environment.
Featured Product
Elevate your wardrobe with our kaftan dress in our best selling heaven print— featuring a luxurious blend of stunning design and ultimate comfort. Add this versatile must-have to your collection today!

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Blog posts

Silk vs. Cotton: Which Kaftan Fabric Is Best for You?
Choosing the right fabric for your kaftan dress can make all the difference. Discover the key differences between silk, cotton, and modal kaftans – and why our modal kaftans offer the perfect balan...
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Beach to Bar: How to Style Your Kaftan for a Day Out in Australia
From beach to bar, a kaftan dress is the perfect companion for a day out in Australia. Discover how to style your kaftan for any occasion – from lightweight cotton kaftans for sun-filled beach days...
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Why Kaftans Are the Perfect Wardrobe Staple for Mature Women
Kaftans are the perfect wardrobe staple for mature women, offering timeless elegance, comfort, and versatility. Whether you’re dressing for the beach, a lunch date, or a special event, a kaftan dre...
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