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About Us

The Claire Powell Brand was established in Australia 1999 with the introduction of the Claire Powell flip-flops, selling to such places as Surf Dive and Ski. Teenage girls flocked to buy their pretty glitter Claire Powell’s in pink, blue and white and at the time it seemed that every girl was wearing a pair of Claire Powell’s.

2006 the brand was selling to David Jones, Claire designed her beautiful soft cotton kaftans for the swimwear department; many women will remember their purchases.

Jump forward to 2016 and Claire has a new product for Australian women. Customers want natural fibres, necklines that are not too low, cloth that breathes and is cool to wear in the hot Australian summers: additionally a cloth that is not see through. This new collection proudly ticks all the boxes for comfort and beauty.

Prior to arriving in Australia from New Zealand Claire had established a name for quality and design and was made a member of the New Zealand Designers Institute during the time she owned her home interior business in Queenstown.